Acreage Announces three New Item Lines Acreage (ACRG) Announces three New Item Lines

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As a expanding quantity of U.S. states legalize healthcare or recreational cannabis, licensed growers are looking for to distinguish their brands from the competition to lure in each fully new clients and these who previously utilised the non-licensed marketplace. 

Towards that finish, Acreage Holdings (CSE: ACRG.U OTCQX: ACRGF FSE: OZV) is launching 3 new brands tailored towards various sorts of buyers. 

Inside the subsequent month, Acreage will present these 3 new item lines at several dispensaries: 

  • Reside Resin Project – flash frozen cannabis to generate vaporizer cartridges and raw concentrates 
  • All-natural Wonder – microdose sublingual breath sprays 
  • The Botanist – tinctures with higher CBD content material for Iowa healthcare marijuana individuals 

These new merchandise will initially only be produced accessible in choose markets by means of the summer time and fall, with nationwide rollout anticipated to arrive later in 2019.  

Discussing the method behind launching various new lines in varying states, Acreage Chief Executive Officer Kevin Murphy had this to say: 

This rollout is a important step for Acreage. Establishing a ‘House of Brands’ has been at the forefront of our method to provide extended-term shareholder worth, and launching these merchandise is a substantial milestone for us. We appear forward to rolling out item lines across our national footprint more than the rest of the year.

Bringing out further merchandise to entice new clients is not the only adjust Acreage has noticed in the wake of the authorized deal to be acquired by Canopy Development after marijuana is ultimately legalized at the federal level. 

The business announced a string of new upper management hires in the final month, which just culminated with the recruitment of Steve Hardardt as EVP, Chief Folks Officer and Administration. 

In that position as Executive Vice President, Hardardt will oversee the Acreage Human Sources division. He moves into the part soon after most not too long ago operating Noble Coaching &amp Consulting, and has previously worked with businesses such as Frito-Lay, Hasbro, and Monsanto. 

Regardless of the company’s position as 1 of the biggest U.S. operators, Acreage stock has steadily declined because April, dropping from a higher of $24.13 to a present cost of $11.16 per share. 

In an work to retain shareholders on board and show the company’s determination to offer further worth, CEO and Chairman Kevin Murphy not too long ago bought $two million in Acreage stock. 

 

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