reports new restrictions will be added to limit exactly where cannabis small business billboards can be placed. On the vibrant side, the city is also mulling a move to ease regulation regarding exactly where pot shops, indoor farms and processing centers can be situated.
Politicians and attorneys who drafted the guidelines also took care to use the term “marijuana” rather than “cannabis” in all new city documents and codes – a distinction that not only mirrors the language of Prop. 64, the ballot measure that legalized recreational sales, but also differentiates marijuana from hemp and hemp-derived CBD.
Marketing Cannabis in California
Marketing restrictions on marijuana and associated companies has been the topic of sharp debate in San Diego and other California communities for years now. Most in favor of much more stringent guidelines say they have a vested interest in maintaining the conspicuous material away from the eyes of kids, as they do not want to encourage use of the drug by minors.
In San Diego, the proposed ban would prohibit billboard advertisements for marijuana sales inside 1,000 feet of places kids are most likely to collect – schools, playgrounds, day cares, youth centers and public parks.
Even though California law also bars billboard advertisement inside 1,000 feet of some areas kids are prone to collect, that statute does not cite public parks. An earlier version of the San Diego law also incorporated churches, residential care facilities, libraries and residential neighborhoods. Nevertheless, these restrictions did not make it into the new law.
The law does indicate that the marketing ban extends to each legal and black market place marijuana companies, addressing a key complaint about the state law that leaves this query open-ended – potentially permitting unlicensed companies to promote on billboards devoid of restriction, but not these that are licensed. (Realistically, as our Los Angeles marijuana small business marketing attorneys know, posting a billboard about a firm or service that is not legally permitted to operate carries its personal dangers that could be far costlier.)
It is estimated that just in San Diego, there are nonetheless roughly 100 unlicensed marijuana delivery solutions, which are a threat to the city-sanctioned companies. Nevertheless, most of the illegal brick-and-mortar bud companies have been purged, at least in San Diego. These stay a considerable dilemma for authorities in other cities, like Los Angeles.
The legal dispensaries say billboard advertisements, which can price thousands of dollars month-to-month, are critical to drawing in new buyers. Nevertheless, several say they welcome the new guidelines, specifically when the language tends to make it clear that illegal operations are not permitted. They have expressed concern about enforcement, even though – fines and citations from code enforcement becoming preferable to a check out from neighborhood police.
San Diego initial started permitting healthcare cannabis corporations to operate there 5 years ago. At the time, it barred any marijuana small business from operating inside 100 feet of specific places like schools and churches – devoid of consideration for typographical barriers like freeways. The new measure will no longer measure that distance as a straight line, but as an alternative as a pedestrian path in between home lines.
San Diego Cracking Down on Marijuana Billboards, The San Diego Tribune