New Frontier Information to Obtain Zefyr, the ‘Nielsen’ of Cannabis


WASHINGTON, D.C. – New Frontier Information, the authority in information, analytics and business enterprise intelligence for the worldwide cannabis sector, and the only Significant Information tech remedy solely focused in the space, reached an agreement to acquire Zefyr, Inc., the major information discovery and profiling platform inside the cannabis sector, building the initial advertising and marketing tech remedy of its sort for mature marketplace entrants.

“New Frontier Information has been the go-to cannabis marketplace analytics firm trusted by the worldwide investment neighborhood considering the fact that 2014. These days, as mature marketplace entrants move beyond examining investment dangers and possibilities to connecting with the cannabis customer, Zefyr enables us to expand and deepen our information solutions to assistance these evolving cannabis information requires,” stated New Frontier Information Founder and CEO Giadha Aguirre de Carcer. “After one particular year of operating collectively, this transaction culminates a quantity of investments in assistance of our joint efforts to leapfrog existing offerings.”

“Our aim is to bridge the gap in between data and understanding. Zefyr prioritizes the simplification of user encounter and representation of information as a great deal as it does the good quality of information,” stated Jason Lorne Giles, Zefyr CEO.

Zefyr captures information from numerous sources and then ingests, normalizes, analyzes, and deploys information and related informational options by means of artificial intelligence, machine studying, and Amazon Net Solutions and tends to make it effortless for organizations to answer such inquiries as:

  • Exactly where are my best shoppers positioned?
  • What items/experiences do buyers choose?
  • What are the typical and person rates of items getting sold?
  • What are individuals saying about items like mine?
  • Exactly where are dispensaries positioned and how well-known are they?
  • Exactly where are cannabis physicians and how well-known are they?
  • And a great deal more…

Zefyr presently provides two net-primarily based options, Zefyr Customer Dash and Zefyr Item Dash, and integrates with New Frontier Data’s cannabis intel on the internet platform, Equio, for actual time insights. The two firms will layer and correlate a variety of information sets and combine proprietary algorithms to extra accurately predict cannabis customer behavior.

“Zefyr has applied cutting edge AI technologies and proprietary algorithms applicable beyond the cannabis space, to this new customer segment, assisting CPG and cannabis enterprises learn their finest targets across the speedy-increasing cannabis customer base,” added David Skull, Zefyr Board Chairman and co-Founder. “Zefyr’s concentrate on simplifying Significant Information complements New Frontier Data’s capabilities and collectively we can now support organizations create new items or re-target current ones to maximize adoption and acquiring by the cannabis customer in the U.S., and quickly internationally.”

Zefyr leadership and group will stay intact and independent as a separate P&ampL, although leveraging New Frontier Data’s bigger infrastructure to proficiently and effectively scale its items and solutions. The transaction is a mixture of money and stock totaling extra than USD $10 million.

About New Frontier Information:

New Frontier Information is an independent, technologies-driven analytics firm specializing in the cannabis sector. It provides vetted information, actionable business enterprise intelligence and danger management options for investors, operators, researchers and policymakers. New Frontier Data’s reports and information have been cited in more than 80 nations about the globe to inform sector leaders. Founded in 2014, New Frontier Information is headquartered in Washington, D.C. with extra offices in Denver, CO, and London, UK.

New Frontier Information does not take a position on the merits of cannabis legalization. Rather, its mission and mandate are to inform cannabis-connected policy and business enterprise choices via rigorous, problem-neutral and extensive evaluation of the legal cannabis sector worldwide.


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