Oh that billionaire Jay Z.. he’s so edgy and challenging !!!
Sean “Jay-Z” Carter’s cannabis brand Monogram is setting up billboards on the borders of states with disparate cannabis laws, Ad Age reports. The message, “Here, Cannabis is Legal. Enjoy responsibly” will be on the ads when heading into legal states. When heading into states where cannabis remains prohibited, the billboards will read “Here, Cannabis is Illegal. Avoid the Bookings,” referring to arrests.
For two weeks the billboards, a combination of LED and truck, will be on the borderlines of Colorado/Wyoming, Colorado/Kansas, Illinois/Wisconsin, Michigan/Wisconsin, Nevada/Idaho, Oregon/Idaho, and Washington/Idaho.
A Monogram spokesperson told Ad Age that the borders were chosen because the two neighboring states have “the most starkly opposing regulations.”
Read more at
Monogram Runs Billboards on Borders of Legal Cannabis States