Shawn ‘JAY-Z’ Carter’s MONOGRAM Challenges National Drug Policy

LOS ANGELES, March 1, 2021 /PRNewswire/ — Today, Shawn ‘JAY-Z’ Carter and their cannabis brand name, MONOGRAM, part of The Parent Company (“TPCO Holding Corp.”) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) household of brands, introduce a awareness that is nationwide focused on cannabis law. The out-of-home and series that is digital focus on the hypocrisy of present laws regulating cannabis throughout america, with shockingly factual headlines set from the backdrop of eight striking portraits of an individual who’ve been charged for cannabis-related offenses. The lack of progress made since, along with the outsized consequences still facing those who have been victimized by its lasting effects across the U.S.

Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code with 45 years having passed following the onset of the War on Drugs, MONOGRAM’s campaign highlights. We still don’t have proper regulation for texting and driving in Missouri, but home that is staying cigarette smoking weed gets you locked up.

Shawn ‘JAY-Z’ CartercannabisI created this campaign to amplify the sounds of these who’ve been penalized for the same thing that venture capitalists are actually prospering from aided by the rising appropriate cannabis market. Way too frequently we forget why these are genuine individuals whoever everyday everyday lives and futures were suffering from this legislature that is outdated people like Bryan Rone, who can no longer pursue a career in sales because of a

-related conviction in 2003.cannabisAs Demonstrated by the total outcomes of the 2020 election, increasingly more states are going towards legalization as voters and lawmakers recognize the possible financial and wellness benefits the plant provides. Nevertheless, although some progress is made,

is still stigmatized by governmental agendas and borders that are arbitrary still demarcate who can benefit from it, whether that’s through entrepreneurship or the positive effects of its use. MONOGRAM aims to shed light on just how antiquated these regulations are by juxtaposing them with far more realities that are divisive depraved vices or dangerous transgressions – from cannibalism to flamethrowing – each of which can be nevertheless allowed into the eyes of regional lawmakers. These murals, billboards, mobile adverts and wild-postings are on display across la, san francisco bay area, ny, Chicago, Washington D.C. and Miami, with intends to expand to extra towns and cities ahead of the end of March.cannabisWhile MONOGRAM endeavors towards a future through which cannabis can assume its rightful invest tradition, the campaign’s depictions of genuine individuals adversely suffering from the War on medications underscore that there’s work that is still significant be done to repair the injustices of its past. The campaign will also introduce video testimonials from its eight featured individuals, offering each the chance to share their firsthand experience with inequitable punishment for cannabis offenses in the U.S beyond high-impact static visuals. This footage, that may survive the MONOGRAM site,, along with the brand’s Instagram (@MONOGRAMCOMPANY), Twitter (@MONOGRAMCOMPANY) and YouTube (MONOGRAM) networks, takes watchers through the topics’ individual dealings aided by the unlawful justice system, talking to dilemmas like profiling and charging that is excessive. Each participant contributes details of how their life has been impacted by unjust policing practices, with irreversible consequences ranging from financial penalties to incarceration.

Through each and every initiative, MONOGRAM seeks to bring dignity to* that is( tradition, which can not be achieved without righting the wrongs associated with the past. Steve Allan, CEO of this Parent Company, shared the next:cannabisOne associated with founding axioms of this Parent Company would be to foster equity that is social

. The disproportionate effects of the War on Drugs have been devastating, and we believe it is our responsibility to lay the stage to begin the process of righting the wrongs that are many the Ebony as well as other minority communities. The Parent Company has funded a social equity ventures program to give Black and other minority entrepreneurs equal opportunity for participation in the legal

Steve with this goal in mind Allan, CEO of The Parent Company
Led by Shawn ‘JAY-Z’ Carter and Desiree Perez (CEO of Roc Nation), this program will identify and fund the generation that is next of*) company leaders that are building value due to their communities and variety within our industry. The equity that is social program will officially launch in the coming months. The Parent Company is empowering our house of brands to amplify this call to action as a part of their own advocacy campaigns in addition to the social equity ventures program. We’re happy with MONOGRAM’s ground-breaking efforts to handle such an issue that is important

For further information please contact:

Erin Jaffe, Nike Communications, 203.980.9657 or [email protected] Shor, Nike Communications, 908.577.7914 or*)ABOUT that is [email protected] MONOGRAM

MONOGRAM could be the first

line introduced by Shawn ‘JAY-Z’ Carter, marking a chapter that is new the space defined by dignity, care and consistency. Honoring the craft of cannabis and the artisans who have been working with the plant for millennia, the MONOGRAM team uses careful strain selection, premium flower grown in California and meticulous cultivation practices to ensure a smoke that is superior. Launching with four proprietary strains designated “light,” “medium” or “heavy,” MONOGRAM distinguishes every one of a clearly defined sensory experience to its products. The core line includes 2g and 4g jars of flower, the Loosies Preroll Pack, and The OG Handroll – a one-of-a-kind, cigar-style handroll intended to burn slowly and evenly for multiple sessions. For more information visit or follow along on Instagram, @MONOGRAMCOMPANY.cannabisABOUT THE PARENT COMPANYhempThe Parent Company (TPCO Holding Corp.) (OTCQX: SBVCF, NEO: SVC.A.U, SVC.WT.U) is California’s leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and impact that is social. The Parent Company brings icon that is together global entrepreneur Shawn “JAY-Z” Carter, entertainment powerhouse ROC NATION, California’s leading direct-to-consumer platform CALIVA, and leading


manufacturer, LEFT COAST VENTURES, to form a

industry leader for the post-prohibition era. Chief Visionary Officer Shawn “JAY-Z” Carter, one of the most recognized and celebrated entrepreneurs of our time, will guide The Parent Company’s brand strategy in partnership with Roc Nation, the world’s entertainment that is preeminent with a roster of culture-making artists, athletes and influencers. The brands we develop together will pave a path that is new for a legacy rooted in equity, access, and justice.
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