- Australian Primary Hemp (APH) has secured a retail circulation contract with supermarket giant Coles (COL)
- The plant-based wellness business might find two of its Mt. Elephant mylk items distributed in over 140 Coles stores on Australia’s coast that is east*)The vegan products include a
- and oat mylk and a chocolate and hemp mylk — both of which are described as low in saturated fats and packed with vitamins and mineralshempSignificantly, this follows APH signing an agreement with Woolworths (WOW) to distribute the same two products in 140 stores across the country
- APH expects the Coles deal to generate around $200,000 in sales revenue per annum once the products start rolling out from April this year
- Company shares are up 6.9 per cent and trading at 46.5 cents
- Australian Primary Hemp (APH) has secured a retail distribution agreement with Coles Supermarkets Australia (COL).
Under the deal, APH’s Mt. Elephant ‘mylk’
and oat milk will be carried in over 140 Coles stores across Australia’s coast that is east April this present year.hempThese two mylk items are a oat that is barista/original
mylk and a chocolate oat and hemp mylk which have been trialled with a number of baristas in Melbourne to perfect the texture and flavour.hempMt. Elephant mylk is low in saturated fats, cholesterol-free, packed with vitamins, minerals and essential amino acids, and is 100 per cent vegan.
Strategically, this distribution deal comes at a time when demand for plant-based milk continues to soar as consumers seek nutritious alternatives to milk that is dairy than soy or almond milk.
“This circulation contract with Coles further reinforces our findings in the demand that is growing high-quality, plant-based superfoods and is a significant step on our path towards further commercialisation of Mt. Elephant product that is branded,” APH Managing Director and CEO Neale Joseph stated.
APH expects the Coles contract to come up with around $200,000 in product sales income per year after the items begin rolling out.
“This is simply the start for the mylk items, and now we are excited to see Coles stock the line later on this present year,” he added.
Significantly, this contract follows the business signing a distribution cope with Coles’ supermarket competitor, Woolworths (WOW) month that is last
The agreement with Woolworths involved the same two mylk products being distributed across 140 stores that are woolworths Australia from April.
Australian Main Hemp’s (ASX:APH) mylk products to roll away in Coles (ASX:COL) shops